[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.granitec.cz\/strategie-kdekoliv-google-asistenta-je-jakousi-vzpominkou-na-starou-webovou-stranku-google\/#Article","mainEntityOfPage":"https:\/\/www.granitec.cz\/strategie-kdekoliv-google-asistenta-je-jakousi-vzpominkou-na-starou-webovou-stranku-google\/","headline":"Strategie \u201ekdekoliv\u201c Google Asistenta je jakousi vzpom\u00ednkou na starou webovou str\u00e1nku GOogle","name":"Strategie \u201ekdekoliv\u201c Google Asistenta je jakousi vzpom\u00ednkou na starou webovou str\u00e1nku GOogle","description":"V\u00a0relativn\u011b brzk\u00fdch dnech vyhled\u00e1v\u00e1n\u00ed na internetu, kdy\u017e bylo vyhled\u00e1v\u00e1n\u00ed st\u00e1le vysoce konkuren\u010dn\u00ed, jedna z\u00a0Googlov\u00fdch zna\u010dek a distribu\u010dn\u00edch strategi\u00ed byla GOogle...","datePublished":"2020-02-22","dateModified":"2020-02-22","author":{"@type":"Person","@id":"https:\/\/www.granitec.cz\/author\/#Person","name":"","url":"https:\/\/www.granitec.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1fa5b1cbc0125795815d9e30ef12b8bb9be5d358eed11aa2085a8d203d3da2ed?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1fa5b1cbc0125795815d9e30ef12b8bb9be5d358eed11aa2085a8d203d3da2ed?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"granitec.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.granitec.cz\/strategie-kdekoliv-google-asistenta-je-jakousi-vzpominkou-na-starou-webovou-stranku-google\/","wordCount":827,"articleBody":"V\u00a0relativn\u011b brzk\u00fdch dnech vyhled\u00e1v\u00e1n\u00ed na internetu, kdy\u017e bylo vyhled\u00e1v\u00e1n\u00ed st\u00e1le vysoce konkuren\u010dn\u00ed, jedna z\u00a0Googlov\u00fdch zna\u010dek a distribu\u010dn\u00edch strategi\u00ed byla GOogle vyhled\u00e1v\u00e1n\u00ed webov\u00fdch str\u00e1nek ( GOogle Site search \u2013 GSS): syndikac\u00ed jeho vyhled\u00e1vac\u00edho ok\u00e9nka a indexov\u00e1n\u00ed tohoto ok\u00e9nka vydavatel\u016fm t\u0159et\u00edch stran nap\u0159\u00ed\u010d cel\u00fdm internetem. GSS bylo zru\u0161eno n\u011bkdy v\u00a0roce 2017 a bylo nahrazeno v\u00a0roce 2018 jin\u00fdmi alternativami.\u00a0\tNar\u016fstaj\u00edc\u00ed seznam partner\u016f t\u0159et\u00edch stran.\u00a0St\u00e1vaj\u00edc\u00ed snahy spole\u010dnosti GOogle distribuovat Google Asistenta nap\u0159\u00ed\u010d cel\u00fdm ekosyst\u00e9mem za\u0159\u00edzen\u00ed t\u0159et\u00edch stran je jakousi vzpom\u00ednkou pr\u00e1v\u011b na strategii Google site search (GSS) z\u00a0minul\u00fdch let. Je to tak\u00e9 velice podobn\u00e9 ke strategii Androidu od GOogle, av\u0161ak v\u011b\u0159\u00edm tomu, \u017ee prohled\u00e1v\u00e1n\u00ed webov\u00fdch str\u00e1nek je daleko lep\u0161\u00ed a vhodn\u011bj\u0161\u00ed analogie.\u00a0Na konferenci CES tento rok GOogle ozn\u00e1mil \u0161irokou \u0161k\u00e1lu aplikac\u00ed t\u0159et\u00edch stran a v\u00fdrobc\u016f elektroniky, kte\u0159\u00ed budou p\u0159id\u00e1vat Google Asistenta na jejich za\u0159\u00edzen\u00ed jako kontrol\u00e9ra s\u00a0povolen\u00fdm hlasov\u00fdm ovl\u00e1d\u00e1n\u00edm a u\u017eivatelsk\u00fdm rozhran\u00edm. A \u010dtvrtek je\u0161t\u011b p\u0159idal k\u00a0ji\u017e tak rychle rostouc\u00edmu seznamu v\u00fdrobc\u016f, kte\u0159\u00ed inkorporuj\u00ed GOogle Asistenta (tedy jedn\u00e1 se o televizory, chytr\u00e9 obrazovky a sluch\u00e1tka).\u00a0Nen\u00ed zcela jasn\u00e9, jak moc je odpov\u011bdn\u00e1 GOogle Site Search (GSS) pro r\u016fst viditelnosti zna\u010dky Google a jej\u00ed pou\u017e\u00edv\u00e1n\u00ed. Av\u0161ak ur\u010dit\u011b to sehr\u00e1lo svou roli v\u00a0popularizaci GOogle, kdy\u017e to pozd\u011bj\u0161\u00ed bylo sp\u00ed\u0161e vyz\u00fdvatelskou zna\u010dkou a ne t\u00edm, \u010d\u00edm je to dnes.\u00a0\tGSS pomohl r\u016fst zna\u010dce a pozd\u011bj\u0161\u00ed distribuci reklam\u00a0GOogle Site Search byl skoro v\u0161ude po cel\u00e9m internetu, na str\u00e1nk\u00e1ch vydavatel\u016f v\u0161ech druh\u016f a velikost\u00ed, s\u00a0Google zna\u010dkou a pozd\u011bji \u2013 AdWords. Kone\u010dn\u00e1 exprese cel\u00e9ho tohoto procesu byla tehdy, kdy\u017e Google nahradil inktomi v\u00a0roce 2000, kdy se stal internetov\u00fdm vyhled\u00e1va\u010dem webov\u00e9ho port\u00e1lu Yahoo. V\u00a0dob\u011b, kdy Yahoo pomohl sv\u00e9mu tehdy nov\u011b vznikaj\u00edc\u00edmu rivalu v\u00a0roce 2004, se st\u00e1val Google \u010d\u00edm d\u00e1l obl\u00edben\u011bj\u0161\u00ed a rychle rostouc\u00ed do podoby, v\u00a0jak\u00e9 jej zn\u00e1me nyn\u00ed.\u00a0Dne\u0161n\u00ed Google Asistent a Amazon Alexa jsou v\u00a0bitv\u011b na no\u017ee hned v\u00a0n\u011bkolika oblast\u00ed: 1) adopce chytr\u00fdch reproduktor\u016f\/obrazovek spot\u0159ebitel\u016f, 2)integrace na za\u0159\u00edzen\u00edch t\u0159et\u00edch stran a 3) kontrola chytr\u00fdch dom\u00e1cnost\u00ed. Data pr\u016fzkum\u016f uk\u00e1zala, \u017ee vlastnictv\u00ed chytr\u00fdch reproduktor\u016f se stalo \u201ebranou do chytr\u00e9 dom\u00e1cnosti\u201c. Alespo\u0148 podle informac\u00ed zde prob\u00edh\u00e1 z\u00e1pas o ka\u017ed\u00fd metr p\u016fdy mezi Amazonem a Googlem, kte\u0159\u00ed ne\u00fanavn\u011b bojuj\u00ed v\u0161\u00edm, co maj\u00ed, stejn\u011b tak jako bojuj\u00ed za p\u0159\u00edm\u00e9 tr\u017eby, integraci na za\u0159\u00edzen\u00edch a kompatibilitu chytr\u00e9 dom\u00e1cnosti.\u00a0\tBitva za pod\u00edl na trhu.\u00a0Google se dlouhodob\u011b pot\u00fdk\u00e1 se z\u00edsk\u00e1n\u00edm v\u011bt\u0161\u00edho pod\u00edlu trhu ve Spojen\u00fdch St\u00e1tech versus s\u00a0Alexou a jej\u00edmi p\u0159\u00edm\u00fdmi prodeji za\u0159\u00edzen\u00ed. Alexa si st\u00e1le udr\u017euje dominantn\u00ed pod\u00edl na trhu, kter\u00fd se pohybuje okolo sedmdes\u00e1ti procent na trhu s\u00a0chytr\u00fdmi reproduktory \/ obrazovkami. Av\u0161ak za\u0159\u00edzen\u00ed t\u0159et\u00edch stran a integrace aplikac\u00ed Google Asistenta m\u016f\u017ee a ur\u010dit\u011b bude p\u0159\u00ed\u010dinou nav\u00fd\u0161en\u00ed dosahu a tak\u00e9 u\u017eivatelnosti Google Asistenta. (Alexa se sna\u017e\u00ed tak\u00e9 n\u00e1sledovat podobnou strategii intergrace na za\u0159\u00edzen\u00edch t\u0159et\u00edch stran).\u00a0V\u0161echno tohle vypad\u00e1 p\u0159esn\u011b jako boj, kter\u00fd GOogle ji\u017e jednou vyhr\u00e1l -a to v\u00a0roce 2004 s\u00a0konkurentem inktomi. Zat\u00edmco tedy Amazon asi nebude sd\u00edlet stejn\u00fd zapomenut\u00fd osud s\u00a0inktomi, u\u017e jen to, \u017ee se GOogle spojil s\u00a0Yahoo za zlomek jeho hodnoty je\u0161t\u011b p\u0159edt\u00edm, ne\u017e GOogle p\u0159evzal vyhled\u00e1v\u00e1n\u00ed na internetu, dokazuje, \u017ee se n\u011bco podobn\u00e9ho m\u016f\u017ee v\u00a0kone\u010dn\u00e9m d\u016fsledku st\u00e1t tak\u00e9 Alexe, kter\u00e1 m\u016f\u017ee b\u00fdt pora\u017eena Googlov\u00fdmi prodeji za\u0159\u00edzen\u00ed a integrac\u00ed na za\u0159\u00edzen\u00edch t\u0159et\u00edch stran a elektronice t\u0159et\u00edch stran.\u00a0\tA tak\u00e9 v\u00a0obratu \u2013 eventu\u00e1ln\u011b.\u00a0Pohon pro u\u017e\u00edv\u00e1n\u00ed Google Asistenta d\u00e1v\u00e1 spole\u010dnosti daleko v\u011bt\u0161\u00ed dosah a tak\u00e9 mo\u017en\u00e1 i \u0161ir\u0161\u00ed \u0161k\u00e1lu mo\u017enost\u00ed, kter\u00fdmi m\u016f\u017ee generovat zisk, krom\u011b p\u0159\u00edm\u00fdch prodej\u016f za\u0159\u00edzen\u00ed, co\u017e zahrnuje zejm\u00e9na audio reklamy, sponzorstv\u00ed a tak\u00e9 transakce.\u00a0V\u00a0ran\u00fdch dnech GSS nebyly \u017e\u00e1dn\u00e9 reklamy, av\u0161ak eventu\u00e1ln\u011b AdWords\/AdSense pro vyhled\u00e1v\u00e1n\u00ed byly integrov\u00e1ny a distribuov\u00e1ny nap\u0159\u00ed\u010d syndikovan\u00fdmi s\u00edt\u011bmi prohled\u00e1v\u00e1n\u00ed str\u00e1nek Google. Mysl\u00edm si, \u017ee je proto mo\u017en\u00e9, \u017ee eventu\u00e1ln\u011b uvid\u00edme n\u011bco podobn\u00e9ho i u Asistenta.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Strategie \u201ekdekoliv\u201c Google Asistenta je jakousi vzpom\u00ednkou na starou webovou str\u00e1nku GOogle","item":"https:\/\/www.granitec.cz\/strategie-kdekoliv-google-asistenta-je-jakousi-vzpominkou-na-starou-webovou-stranku-google\/#breadcrumbitem"}]}]